San Francisco, July 10, 2023: New social media platform Threads, is set to cross 100 million user sign-ups as Twitter is experiencing a decline in traffic. There are currently over 97 million accounts on the Threads app, based on the number badges that appear on Instagram profiles and indicate when someone joined the new app, reports Search Engine Journal. Meta launched Threads last week for iOS and Android users in 100 countries, and it is currently the top free app on the App Store. At the current rate of user adoption, Threads would soon reach 100 million users. The new app crossed 2 million sign-ups in just two hours after launch, 10 million users in seven hours and 30 million in just 12 hours. IT service management company Cloudflare CEO Matthew Prince on Sunday tweeted a graph showing Twitter’s declining domain name system (DNS) ranking from January to now. Instagram head Adam Mosseri last week clarified that Meta does not want to replace Twitter but create a public square for communities on Instagram that never really embraced Twitter and for communities on Elon Musk-run platform “that are interested in a less angry place for conversations, but not all of Twitter”. Within two hours, according to Meta founder Mark Zuckerberg, 2 million people had joined. Within seven hours of the launch, it was 10 million. Zuckerberg, clearly relishing the sense he was rescuing Twitter users from the Musk regime, posted his first tweet in more than a decade, poking fun at taking on Twitter at its own game. In all, it may well have been the first day of sincerely positive PR Zuckerberg has enjoyed since 2018’s Cambridge Analytica scandal left his company’s reputation in tatters.