India’s edible oil market is a vibrant and diverse landscape, reflecting the country’s rich culinary traditions and regional preferences. Different regions have distinct oil preferences, with mustard oil being prominent in North Indian cuisines, while coconut oil holds a special place in South Indian dishes. This diversity adds richness to the market, offering consumers a wide variety of oil options to choose from.
One of the key players revolutionising the edible oil market in South India is Tirumalaa Gold.
Launched in November 2022, Tirumalaa Gold is a premium edible oil brand that caters specifically to customers in the southern region of India. Based in the Beed district of Maharashtra, the company has quickly gained recognition for its commitment to quality and customer satisfaction.
Tirumalaa Gold Edible Oil distinguishes itself in the market through a highly optimised and technology-driven production process. This approach ensures the best utilisation of all available resources, resulting in superior quality oils that meet the evolving needs of South Indian consumers.
The brand’s dedication to taste and quality has resonated with customers, making Tirumalaa Gold their preferred choice.
The product portfolio of Tirumalaa Gold includes a range of premium edible oils designed to enhance the flavours of South Indian cuisine. These include Physically Refined Ricebran Oil, Refined Sunflower Oil, Refined Soyabean Oil, Filtered Groundnut Oil, Kachi Ghani Mustard Oil, Refined Cotton Seed Oil, and Refined Palmoelin Oil. Each variant is carefully crafted to cater to the unique cooking requirements of the region, ensuring that consumers can create delicious dishes with a distinct flavour and taste.
Mrs Archana Suresh Kute, the Managing Director of The Kute Group, highlights the changing consumer dietary patterns and increasing consumption of processed food items as key drivers of the edible oil market in India.
She emphasises the rising demand for high-quality product variants and the government’s efforts to increase domestic availability and reduce import dependency. This reflects the market’s dynamism and the growing demand for innovative and healthy oil options.
In a country where culinary preferences vary greatly, Tirumalaa Gold Edible Oil has positioned itself as a reliable and trusted brand. The company’s emphasis on quality and taste has won the hearts of consumers. By consistently delivering exceptional products, Tirumalaa Gold has carved a niche for itself in the competitive South Indian edible oil market.
As Tirumalaa Gold expands its presence, it currently serves customers in Karnataka, Telangana, Andhra Pradesh, and Tamil Nadu. The brand has garnered a loyal customer base of over 20 lakhs who appreciate the impeccable taste and quality of Tirumalaa Gold. This success has propelled the company to plan for future growth, including the establishment of a new plant in Kakinada.
Tirumalaa Gold Edible Oil is leading the way in the dynamic edible oil market of India. With its focus on quality, taste, and customer satisfaction, the brand has earned the trust and loyalty of consumers in the South Indian region.
As the demand for high-quality edible oils continues to rise, Tirumalaa Gold is well-positioned to meet the evolving needs of Indian consumers and contribute to the culinary delights of the nation.